Search Engiene Optimisation (SEO)

The key to successful conversions is selling to your client when they want to buy. Give people exactly what they’re looking for. Sell them when they’re actively searching. This is exactly what SEO does. SEO allows you to capture active searchers. They are proactively looking for your service. (They got online, opened their browser, went to Google, typed in a keyword, and clicked to your site) By the time they arrive at your site, you know they’re interested. You are not selling to a general hit and miss market. Now your copy/content simply needs to close the sale. And since they want what you have, you will be more successful and have higher conversions. Search is a rare marketing method, because your customers are looking for you.

Why Use Us?

We will design and build a specifc SEO plan for your company to bring you more targeted and relevant customers for your business. Relevance can sometimes be more important than ranking.

Our optimisation techniques are 'white hat' which means they are all tried and tested, and best of all, accepted by search engines such as Google.

Our services will not cost you a small fortune. We provide a superb service in return for a reasonable fee. We know what its like to work to a tight budget!

Communication is key in any business and we strive to keep you informed and updated at each stage of your SEO development. We will also answer any questions you have anytime - no expensive consultation fees, its all included in our monthly fee.

We will never make false claims, promises or guarantees about search engine rankings - the truth is that no one can guarantee you that your website will be number one on Google, apart from Google themselves...and even then that's a maybe!

Honesty - We will never take a project on that we believe is flawed or unrealistic to achieve in an attempt to just win business. This is ultimately going to waste your money and our reputation.

We won't use your website as a means to test new SEO techniques out. This can be common practice in some companies but not ours. That's what our own sites are for!

Pay-per-click

With PPC you write an advert and select a set of keywords. When someone searches for your keywords your advert will appear. With Google the PPC adverts appear on the right of the page, and sometimes also at the very top. They are labelled 'sponsored links'.

You only pay when someone clicks on your advert. The minimum 'cost per click' (CPC) is five pence. Most of the time you will find that others also want their advert to show up for your keywords. That's where the bidding comes in. The more you are prepared to pay per click, the higher in the list of adverts you will appear.

Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords. This is a fantastic way to target potential customers who are already looking for the services/goods that you already sell. PPC can be an important part of your Internet marketing, and specifically, search engine marketing strategy. Using a pay per click )PPC) campaign effectively can result in increased traffic to your website and increased sales for your business.

Email Campaigns

Email campaigns are a great way to keep in touch with your audience. Send customers a grand-opening email when your web site launches, then send new emails regularly as your business grows to drive traffic to your site, build relationships with your visitors, and increase customer loyalty.

Your updates don't have to be long or even brand-new — you might even be able to reuse content from your flyers or offline mailings. Sending coupons or promotions is another great way to grab your contacts' attention and encourage them to return to your site. The point is simply to remind your audience of your business and encourage them to come back.